5 Models of Negotiation Excellence 

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Let us never negotiate out of fear.  But let us never fear to negotiate

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– John F. Kennedy

1

WIN WIN

– Aims to satisfy both parties' interests. – Fosters cooperation & long-term relationships.

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2

BATNA

– Helps assess the strength of one's position. – Provides a fallback option if negotiations fail

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3

Fisher-Lewicki

– Helps assess the strength of one's position. – Provides a fallback option if negotiations fail

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4

Principled

– Focuses on interests rather than positions. – Emphasises creating value and finding mutual gains.

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5

Cognitive Bias

– Identifies & addresses cognitive biases that influence decisions. – Helps negotiators make more rational and informed choices.