data storytelling

5 steps  using lego bricks

Step 1: 

Collect data to measure & understand

Data Collection

Step 2: 

organize / prepare the data for analysis

Data Preparation

Step 3: 

visualize the data for better monitoring

Data Visualization

Step 4: 

explain insights with narrative to inspire action

Data Storytelling

Step 5: 

value creation - what you want audience to do


people hear statistics, but they feel stories.