Learning Objectives and Assessments: Unlocking the Power of Bloom’s Taxonomy for Content Design


In the world of content design / writing, the biggest challenges that any Instructional Designers faces today is how to craft learning objectives and assessments.

Or maybe I should say, as a reviewer of content, I find that these are the weakest areas of the content design process. For me, they are the most important aspects of good content. So how do we solve this? Bloom and his team of educational psychologists addressed this problem effectively, and nothing better has come up since then.

    Understanding Bloom’s Taxonomy to Design Learning Objectives and Assessments

    Bloom’s Taxonomy, developed by Benjamin Bloom and his colleagues in the 1950s, is a hierarchical model used to classify learning objectives and assessments. It consists of 6 levels of expertise or achievement in relation to cognitive skills. Bloom and his team actually went one level further and designed an entire matrix of learning objectives in three areas of learning:

    1. Affective Domain – Focused on developing attitudes in individuals.
    2. Psychomotor Domain – Focused on physical acuity (example – a diver perfecting their dive).
    3. Cognitive Domain – Focused on knowledge and mental acuity. Each of them has its own hierarchy of learning, but that’s a post for another day. For today, we will focus on the six levels in the cognitive domain:
      • 3.1 Recall: Recalling facts and basic concepts.
      • 3.2 Understanding: Explaining ideas or concepts.
      • 3.3 Application: Using information in new situations.
      • 3.4 Analysis: Drawing connections among ideas.
      • 3.5 Evaluation: Justifying a decision or course of action.
      • 3.6 Synthesis: Producing new or original work.
    Writing Effective Learning Objectives and Assessments

    By using Bloom’s Taxonomy, content writers can create learning objectives that target each level, ensuring a comprehensive approach to knowledge and skill development. Following this, good content design also ensures that the assessments at the end of the module, chapter, or program are designed to measure an individual’s performance at that level of expertise.

    Key Points to Remember About Bloom’s Taxonomy

    • It is designed as a hierarchy: To reach or use the higher levels in the hierarchy, one must master the previous levels.
    • Action-oriented: These focus on what a person can demonstrate that they can do—so they are inherently action-oriented (not what a person thinks or knows or feels, but instead what they can explain, recite, or describe).

    Crafting Behavioral Objectives

    Behavioral objectives are specific, measurable statements that describe what learners should be able to do after completing a module or lesson. Using Bloom’s Taxonomy to write these objectives ensures that they are clear and aligned with the desired level of cognitive skill. Here are some tips for writing effective behavioral objectives using the action verbs associated with each level of Bloom’s Taxonomy:

    Example: Using a CRM in a Contact Center

    When designing learning objectives for using a CRM in a contact center, it’s important to consider the audience and their roles. Different departments will use the CRM in different ways and to different extents. Let’s illustrate each level of Bloom’s Taxonomy with this example.


    Action Verbs: Define, list, recall, identify, recognize, name, reproduce.

    Example Objective: By the end of this module, learners will be able to recall the basic functions of the CRM software.

    Assessment Example: Create a quiz that asks learners to identify the key features of the CRM system, such as contact management, task scheduling, and call logging.


    Action Verbs: Explain, describe, interpret, summarize, paraphrase, discuss.

    Example Objective: By the end of this module, learners will be able to explain how to navigate the CRM dashboard and locate customer information.

    Assessment Example: Have learners write a short paragraph explaining the steps to find a customer’s history within the CRM.


    Action Verbs: Use, implement, demonstrate, solve, perform, apply.

    Example Objective: By the end of this module, learners will be able to apply the CRM software to log customer interactions during calls.

    Assessment Example: Create a simulation where learners must log a series of customer interactions using the CRM, demonstrating correct usage of the logging features.


    Action Verbs: Analyze, compare, contrast, differentiate, categorize, examine.

    Example Objective: By the end of this module, learners will be able to analyze customer data within the CRM to identify trends and patterns.

    Assessment Example: Provide a dataset and ask learners to generate a report identifying key trends in customer interactions, such as common issues or frequently requested services.


    Action Verbs: Evaluate, judge, critique, defend, justify, assess.

    Example Objective: By the end of this module, learners will be able to evaluate the effectiveness of CRM entries and suggest improvements.

    Assessment Example: Have learners review a set of CRM logs and write a critique, suggesting how the entries could be improved for better data quality and usability.


    Action Verbs: Create, design, construct, develop, formulate, compose.

    Example Objective: By the end of this module, learners will be able to design a custom report in the CRM that meets specific business needs.

    Assessment Example: Ask learners to develop a custom CRM report template that includes necessary fields and filters to address a particular business question or need.

    Applying Bloom’s Taxonomy to Content Design

    When designing content, it’s essential to ensure that each module or lesson targets multiple levels of Bloom’s Taxonomy. This approach not only helps learners build foundational knowledge but also encourages them to develop higher-order thinking skills. Here are some strategies for incorporating Bloom’s Taxonomy into your content design:

    • Start with Clear Objectives – Begin by defining clear, measurable objectives for each module or lesson. Use action verbs from Bloom’s Taxonomy to ensure that your objectives are specific and aligned with the desired cognitive skill level. Clearly defined objectives provide a roadmap for both you and your learners, guiding the design of your content and assessments.
    • Develop Engaging Activities – Design activities that align with your objectives and target different levels of Bloom’s Taxonomy. For example, start with activities that require learners to recall and understand information, such as reading assignments or video lectures. Then, include activities that require application and analysis, such as problem-solving exercises or case studies. Finally, incorporate activities that promote evaluation and creation, such as debates, projects, or presentations.
    • Use Formative and Summative Assessments
    • Incorporating Bloom’s Taxonomy into your content creation process can significantly enhance the quality and effectiveness of your material. By following the principles outlined in this article, you can ensure that your content not only meets educational goals but also engages and challenges your audience, helping them achieve higher levels of expertise and critical thinking.

    Incorporate both formative and summative assessments to measure learners’ progress and ensure they have achieved the desired learning outcomes. Formative assessments, such as quizzes or in-class activities, provide ongoing feedback and help identify areas where learners may need additional support. Summative assessments, such as exams or final projects, evaluate learners’ overall mastery of the content.

    How Breakfree Consulting Can Help You

    At Breakfree, we specialize in helping content creators, instructional designers, and educators unlock the full potential of Bloom’s Taxonomy. Our team of experts can guide you through the process of creating clear, actionable learning objectives and effective assessments tailored to your specific needs. Whether you’re developing training modules for a corporate setting or educational content for schools, Breakfree offers the tools and support you need to succeed.


    Bloom’s Taxonomy is a powerful tool for content writers, offering a structured approach to designing effective learning objectives and assessments. By targeting different levels of cognitive skills, you can create content that not only imparts knowledge but also fosters critical thinking and creativity. Whether you’re designing a training module, an educational course, or any other type of content, using Bloom’s Taxonomy ensures that your material is engaging, comprehensive, and aligned with learning objectives and assessments. So, next time you sit down to create content, remember Bloom’s Taxonomy and take your learners on a journey from remembering to creating, one cognitive skill at a time.


    Q: What is Bloom’s Taxonomy? A: Bloom’s Taxonomy is a hierarchical model developed by Benjamin Bloom and his colleagues to classify learning goals or objectives. It consists of six levels of cognitive skills: Recall, Understanding, Application, Analysis, Evaluation, and Synthesis.

    Q: Why is Bloom’s Taxonomy important for content writers? A: Bloom’s Taxonomy helps content writers create clear, measurable learning objectives and design assessments that target different levels of cognitive skills. This ensures a comprehensive approach to knowledge and skill development.

    Q: How can I use Bloom’s Taxonomy to write behavioral objectives? A: Use action verbs associated with each level of Bloom’s Taxonomy to write specific, measurable objectives that describe what learners should be able to do after completing a module or lesson.

    Q: What are some examples of assessments for each level of Bloom’s Taxonomy?

    • Recall: Multiple-choice quizzes
    • Understanding: Short paragraphs explaining concepts
    • Application: Simulations or role-playing exercises
    • Analysis: Data analysis reports
    • Evaluation: Critiques or reviews
    • Synthesis: Custom project templates or new creations

    Q: How can I incorporate Bloom’s Taxonomy into my content design? A: Start with clear objectives, develop engaging activities that target different levels of cognitive skills, and use formative and summative assessments to measure learners’ progress.


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